Attracting users to your e-resources

Marketing and promotional resources for EPIC Products for different types of libraries.

Vendor Promotional Material

Useful ideas and materials can be found from the following vendor links. (Please also go to the Database pages for links to more vendor training & promotional material on the individual resources).

Vendor presentations from "EPIC ideas for promoting passionate use of your Electronic Resource Collections" session at LIANZA 2011.

• Alexander Street Press (PPT 1MB)
• Oxford University Press (PPT 5MB)
• Britannica Online (PPT 2MB)
• EBSCO (PDF 908KB)
• Gale Cengage (PPT 5MB)

General marketing resources

• Marketing resources and ideas from ProQuest
• Marketing Your Library’s’ Online Resources from ProQuest (PDF)
• ProQuest Libguides
• Promote Your Online Resources support site from EBSCO
• Librarian Resource Center from Oxford Online (includes online and off-line promotional material)
• Library marketing and public relations tools from Gale Cengage
• Training & promotional material from Britannica
• Music Online marketing toolkit from Alexander Street Press

Public libraries

• Marketing Your Library’s’ Online Resources from ProQuest (PDF)
• Promote Your Online Resources support site from EBSCO
• Power to the user - Public Libraries site from Gale Cengage

Academic libraries

• Marketing Your Library’s’ Online Resources from ProQuest (PDF)
  
• Promote Your Online Resources support site from EBSCO
• Power to the user - Academic Libraries site from Gale Cengage

Schools

• Promote Your Online Resources support site from EBSCO
• Power to the user - School Libraries site from Gale Cengage
• Training & promotional material from Britannica

Special libraries

• The Visible Corporate Library from ProQuest (PDF)
• Promote Your Online Resources support site from EBSCO
• Power to the user - Special Libraries site from Gale Cengage

Page last updated: 4 November 2011.